I find it slightly weird to have to make this post, but a friend of mine said that he didn’t trust publishing companies that were primarily about one writer’s work.
For my part, I see writing and publishing as my business, and it is typical to name your business.
A great deal confuses me about the way that many – if not most – writers approach the business of writing. Mostly, that few see it as a business. I understand the desire to put off the publishing details on someone else. It’s a giant pain in my ass to have to handle editing, marketing, and publishing – and I’m not good at some of these jobs, to boot. But I feel that many writers, in their rush to find someone else to do the business of publishing, also forget it is a business.